MSLK Receives Award for 2020 REBRAND 100® Global Awards
We are incredibly honored to announce a second recognition for MSLK’s Amazing Lash Studio brand redesign: an award from the 2020 REBRAND 100® Global Awards, a competition honoring the most successful global rebrands.
REBRAND 100 is a global, business-oriented program reviewing and acknowledging the best in brand refinement. Their focus is showcasing the importance of building, cultivating, and evolving brand value, which they equate to business value. The group strives to shine a light on effective brand strategy, design, and smart implementation benefiting organizational achievement.
MSLK’s winning design for Amazing Lash Studio highlights our expertise in beauty branding and packaging — assessing key brand assets and transforming already-existing brands that are looking for a new image.
Amazing Lash Studio needed more tools in their brand toolbox. Taking a 180 from their previous usage of stock photography, MSLK art directed and organized a full-scale campaign photoshoot. To differentiate their lash extension services from traditional cosmetic beauty photography, brand colors were used in bold gel lighting. Playing on the existing “pillow” logo, MSLK created dynamic layouts featuring avant-garde rectangles. Strategic cropping and bold graphics were employed to create social content. On the packaging, color coding combined with cheeky messaging helps the consumer to self-select products that are right for them. Analysis of top-performing content on social allows us to continually define and refine the benefits consumers value most. See the full transformation in our case study.
Thank you REBRAND 100® for the recognition and awards!