Good For You, Good for the Earth

This week I noticed a new Kashi product on the shelves. They’ve introduced a new line of cereal called Kashi U, a “vitality cereal” that’s designed to strengthen five areas of the body: the heart, the immune system, bones, digestion, and the brain. Despite the virtues of a yet healthier Kashi, they’ve also made strides with their design on this venture. The box is made from 100% recycled paper (80% post consumer content). It’s printed with vegetable inks and manufactured with 100% windpower. The design isn’t so bad either… They’ve taken an educational approach with the design. A set of five icons linked together through illustration demonstrates the concept of five systems making up a whole. I especially like the details of the illustrations on the front of the box carrying over into the drier Nutritional Information panel on the side. While I’m digging the new fancy design, I must say that it’s no “Good Friends.”