MSLK Wins Two AIGA Making the Case Awards

MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant that is the average design competition, “Making the Case” selects case studies that “demonstrate the value of design in a clear, compelling and accessible way” to clients and society. Given recent economic trends, now more than ever it is important for non-designers to understand how great design leads to business growth and/or positive societal change.

Figment Annual Art Festival 360° Rebranding
Learn how our design solutions for this event helped increase submissions by 200% and attendance by 30% from previous years. View Case Study >>

Watershed Eco-Art Installation
Discover how our installation was instrumental in raising public awareness about plastic consumption by reaching over 1 million people in over 63 countries. View Case Study >>

As these case studies demonstrate, the effectiveness of design solutions should be measured not just by client happiness, but by seeing precisely how the intended objectives are accomplished over time. Richard Grefé, executive director of the AIGA, provides a great summary on this new responsibility designers should be taking: “Designers should absolutely be asking these questions and continuing to follow up with clients after a project is implemented. Through challenges like ‘Making the Case’ we can begin coaching designers on how to measure their success—what questions to ask, what metrics to track, and how doing all of this can help prove the effectiveness of their work to existing and prospective clients.”