A COSMETIC PACKAGING DESIGN AGENCY WITH EXPERIENCE

When speaking to an audience, marketers must be aware that their audience not only understands but craves more information and emotional connections to purchases. For sophisticated clienteles, true luxury has less to do with price, but rather the product’s value, mission, and quality. Therefore, a cosmetic packaging design agency is a great investment for your business to help you adopt a direct, in-depth, and curated style of communication for your brand.

With this in mind, our cosmetic packaging design agency works to help you leverage the right mix of narrative and imagery to strategically approach your branding needs. With MSLK as your full-service cosmetic packaging design agency, we believe an exclusive offering deserves a sophisticated and compelling visual identity. To uphold this belief, we combine style + substance to send out an intriguing, yet unified message across all forms of media, whether it be branding, packaging, websites, or out-of-the-box marketing.

HOW CAN YOU BUILD A HOLISTIC COSMETIC PACKAGING DESIGN EXPERIENCE?

COSMETICS 101 – WHAT IS IT AND WHAT FALLS IN THE SPECTRUM?

 

The cosmetic product industry is one of the fastest-growing sectors in the last decade. The word ‘cosmetic‘ is an umbrella term that covers a wide range of beauty products and we understand that it can mean different things to a variety of consumers. MSLK, a cosmetic packaging design agency, has an array of experience with designing cosmetic packaging. What’s the difference and what are all the different aspects that fall under the cosmetics umbrella?
 

Early use of the terminology would define cosmetics as something appearance-enhancing such as make-up i.e. lipstick, mascara, eyeshadow etc. However, with the tremendous growth of the beauty sector, it has since become a much broader term, growing its categories to reach beyond decorative cosmetics into haircare, skincare, fragrance, and the likes of general personal care. Having the right cosmetic package design improves brand awareness, consumer loyalty, and user-generated marketing which ultimately translates to increased brand revenue.

HOW A COSMETIC PACKAGING DESIGN AGENCY CAN HELP WITH BRANDING

 

Branding components, including packaging, should create consumers’ desire and demand, building a long-term relationship with your brand. The advantage to hiring a cosmetic packaging design agency is we have the knowledge and resources to leverage tactile materials that grab the attention of your clientele. We understand that cosmetic packaging design is a finishing touch that completes the total identity of the brand experience, and we strive to create memorable keepsakes.
 

HOW A COSMETIC PACKAGING DESIGN AGENCY CAN HELP WITH WEB DESIGN

 

Furthermore, a challenge that brands face is translating the physical brand experience into a seamless web experience. Web design should capture the essence of your brand while simulating the same navigational and user-friendly aspects that your physical storefront has to offer. Our capabilities as a cosmetic packaging design agency encompass web design which is rooted in a seamless user experience. The advantage of enlisting a cosmetic packaging design agency is that there’s the potential to create websites that not only serve as an opportunity to educate your clientele but act as the turning point where your audience evolves from just a consumer to a maven of your brand.

LOOKING FOR A COSMETIC PACKAGING DESIGN AGENCY?

Whether you’re building your brand from the ground up, or revamping your existing marketing, our cosmetic packaging design agency has a deep understanding of the content and experience your customers are looking for


OUR SERVICES AS A COSMETIC PACKAGING DESIGN AGENCY

We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.

Brand Strategy

Competitor + Brand Audits

Consumer + Market Research

Brand Value Proposition

Brand Architecture

Product Segmentation

Brand Identity

Naming

Logo

Tagline

Brand Voice

Brand Story

Design + Packaging

Structural Design

Cosmetic Packaging Design

Visual Style Guides

Print Collateral

Unboxing Experiences

Web + Digital Design

UI + UX Design

Wireframes

Information Architecture

Website Design + Development

Amazon Strategies

E-Commerce

Marketing Campaigns

Marketing Plans

Social Media Campaigns

Art Direction

Story Boarding

Email Marketing

Influencer Promotions

Sales + Launch Support

Retail Distribution Strategy

Launch Campaigns

Catalogs + Brochures

Educational Video Content

Sales Representation

SEEKING A COSMETIC PACKAGING DESIGN AGENCY?

Study shows that 33% of consumers will refuse to use a product or brand if they don't have the desired aesthetic appeal. Having a cosmetic packaging design agency is helpful as teams are aware of the current trends and best practices for connecting with your intended audience.

FEATURED CASE STUDIES