Brand Services

Brand Audit

We take a sweeping view of all current materials to assess consistency, core brand elements, and problem areas. We speak to key decision makers and stakeholders to understand needs, values, and concerns, as well as new challenges. We’ll scope out your digital and physical brand experiences to gain firsthand insights.

Competitor Audit

We analyze your competitors’ core messaging, visuals, and tools to better understand how your brand fits within this landscape.

Consumer + Market Research

We use interviews, surveys, and in-person observations to understand your current and prospective customers on a deeper level. These primary insights, combined with secondary research, allow us to create targeted customer profiles, which help weigh the success of the creative.

Brand Value Proposition

We measure our clients’ positioning in relationship to their competitors across a variety of factors until we find the market white space. This white space informs your brand essence, which serves as the blueprint throughout the design process.

Brand Architecture

Here we look at the way in which sub-brands, products, or services within an organization relate to one another. We are equally adept at starting from scratch, or reorganizing what is already there, arriving at a clearly structured

Product Segmentation

.

Target Audience Profiles

Twenty percent of a brand’s audience will give them 80% of their business. By identifying that 20%, a brand can be more efficient and effective with their marketing. We help brands define the emotional drivers of their best customers, and discover how and where they go searching for solutions to their needs.

Naming

MSLK uses a collaborative workshop approach for naming. This incorporates innovation and practicality, with emphasis on Search Engine Optimization. Our goal is to ensure your brand will stand out on the web, no matter how your audience searches.

Logo Design

A logo is often the most visible part of a brand’s identity, and can take the form of a logotype, icon, symbol, or any combination thereof. However, a logo is just a small part of a brand. It’s how you use a logo that counts.

Tagline Development

Some taglines are descriptive. Some are clever. Some are both. Our goal is to create taglines that are memorable.

Brand Voice

Some brands are serious, some are playful, while others are all about being provocative. Some whisper, some shout. We take a look from all angles before deciding on the right approach to a brand’s voice.

Brand Story

A brand’s value proposition, brand story, and a consumer’s personal connection to the brand are closely linked. Smart brands know how to connect their stories to consumers’ needs and desires across all media.

Structural Design

Thanks to the art of the “shelfie”, package structures are becoming more than just functional tools. Beautiful structures that appeal to the senses are in high demand, and we have the savvy consumer insight to design custom packaging components for your brand.

Packaging

For brands in the consumer packaged goods arena, packaging IS your brand. This is where you tell your product story, your brand story, and distinguish yourself from the competitors. The experience doesn’t stop with the package itself. Social media has given rise to the phenomenon of the

Unboxing Experience

, which allows users to feel connected to a product shipped directly to them.

Visual Style Guides

We make sure your brand stays consistent across all channels. When the brand experience is cohesive across all touchpoints, your connection with consumers is strong.

Website Design + Development

Every brand needs a website, and every website needs to tell a story — multiple ones, in fact. Some sites are merely informative, while others educate and sell products. We strategically look at user journeys to design informed

User Interfaces

and

Experiences&nbsp&nbsp&nbsp

that connect the right audience to the right product, every time. With a clear

Information Architecture

, and

SEO and Digital Marketing Strategy,&nbsp,&nbsp,&nbsp,

we build schematic

Wireframes

, allowing us to design specifically to your unique content. 

E-Commerce

We look at all your consumers’ needs, weighing the benefits of different e-commerce platforms for your brand. Your shopping experience should be hassle-free, scalable, and beautifully designed. We consider ourselves to be platform agnostic. We have built e-commerce sites on WordPress, Shopify, Magento, as well as custom coded inventory management systems. Today, anything is possible. Our motto is consider the content first and the technology second.

Marketing Plans + Campaigns

Knowing your brand value proposition and target audience saves time and money in outreach. Memorable campaigns captivate and educate.  With a keen understanding of your distribution channels, we make recommendations of the essential tools needed to dominate the market.

Social Media Campaigns + Art Direction

Smart or serious? Whisper or shout? Brash or modest? No matter which is right for you, effective campaigns are created with the audience in mind. In the same vein, the way a product is lit, the model’s outfits, the location, the props — all are opportunities to extend your brand’s story. These images help tell the brand story online and in social media.

Launch Campaigns, Catalogs + Brochures&nbsp&nbsp&nbsp

Sales teams need to be telling a consistent brand story. When they are not, they create their own stories. Smart brands give their sales teams smart materials to create a cohesive brand story.

Retail Distribution Strategy&nbsp&nbsp&nbsp

Selling across the right channels can make your product the success it deserves to be. With our

Sales Representation

experts, you can rest assured we will set your brand on the right path.

Strategy & Messaging

Clear positioning drives better coverage. We define your messaging architecture, sharpen your narrative, and ensure every pitch reinforces brand authority — not noise. Every decision is tracked, measured, and refined so leadership always knows where the brand stands.

Earned Media

We secure strategic editorial coverage and design seeding programs that place your brand in front of the right people — with structure, intent, and disciplined follow-up. Our focus is placement quality and alignment.

Relationships & Activation

Authority matters more than volume. Physical experience accelerates trust. We build long-term creator relationships and structured press moments that deepen credibility and make your brand the one people remember, reference, and return to.

The MSLK Difference

We don’t chase coverage — we build the conditions for it. Every PR decision is rooted in brand positioning, executed with discipline, and measured against real outcomes. We deliver visibility that compounds: credibility that editors trust, relationships that creators maintain, and momentum that lasts.