LIV LUX LAB: SAVE ME FROM
IN HAIR BREAKAGE
Beauty industry veteran April Peck was looking to start a new line of category-busting haircare treatments designed to combat the six sources of hair breakage. Dubbed ‘Hair Reboots,’ each product has been thoughtfully designed, earning MSLK a Best Package Design Award from GDUSA. SAVE ME FROM’s packaging is a cathartic unboxing experience, requiring consumers to tear away the source of damage to reveal the product within.
- Competitive Analysis
- Brand Architecture
- Brand Story
- Logo Design
- Identity System
- Print Promotion
BRAND ARCHITECTURE + PRODUCT NAMING
A market and customer research revealed that identifying types of hair breakage was confusing to consumers. Most products for hair are organized by hair type i.e. curly, normal, dry, etc. During our brand strategy workshop, we brainstormed and worked with April to structure the line around products that address the root of hair damage. Inspired by April’s commitment to suicide prevention, we conceptualized a brand name that would “save” consumers’ hair.
Although many design directions were explored, this design concept of a “zip strip” became a client favorite for its exciting unboxing experience. Early on, the design team envisioned a box that would be broken open by a pull strip that tore out the type of damage.
FULL PRODUCT LINE UP
Black packaging with lifestyle-inspired photography is unique in the competitive environment at retail. These images also became a critical part of the online consumer shopping experience. An easy dispensing cap protects the potency
of the formulations and allows for precise application.
Every millimeter of the secondary carton (box) was maximized to tell this brand’s unique story: the source of damage, a proprietary ingredient in the formulation, and Save Me From’s social commitment to suicide prevention.
In order to ensure a cohesive brand experience across all media,
MSLK worked with e-commerce experts, Creative Capital, on
the brand experience online.
TRADE SHOW BOOTH DESIGN
Save Me From launched at CosmoProf North America in 2019.
CLINICALLY PROVEN RESULTS AND FREE FROM PANELS
“I’ve enjoyed working with everyone within the MSLK team. Sheri is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. She made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming and provides the impactful, thoughtful designs to succeed.”
– April Zangl Peck, Founder, Save Me From