PRINCIPLES OF
LUXURY BRANDING

When speaking to a luxury audience, marketers must be aware that their audience not only understands but craves more information and emotional connections to purchases. For sophisticated clienteles, true luxury has less to do with price, but rather the product’s value, mission, and quality. Therefore, luxury branding should adopt a direct, in-depth, and curated style of communication.

With this in mind, our branding agency leverages the right mix of narrative and imagery to strategically approach your luxury branding needs. Our full-service branding agency believes an exclusive offering deserves a sophisticated and compelling visual identity. To uphold this belief, we combine style + substance to send out an intriguing, yet unified message across all forms of media, whether it be branding, packaging, websites, or out-of-the-box marketing.

EXTENSIVE LUXURY BRAND EXPERIENCE

LUXURY PACKAGING + BRANDING

Branding components, including luxury packaging, should provide consumers the tools to make informed decisions to not only choose you now, but also to build a long-term relationship with your brand. In order to build this relationship, MSLK works with exciting materials that leverage tactile connections, and grab the attention of your clientele. We understand that luxury packaging is a finishing touch that completes the total identity of the brand experience, and we strive to create memorable keepsakes.

LUXURY WEB DESIGN

Furthermore, a challenge that luxury brands face is translating the physical brand experience into a seamless web experience. Luxury web design should capture the essence of your brand while simulating the same navigational and user-friendly aspects that your physical storefront has to offer. MSLK’s approach to luxury web design is rooted in strategy and experience. We create websites that not only serve as an opportunity to educate your clientele, but act as the turning point where your audience evolves from just a consumer to a maven of your brand.

LOOKING FOR A TEAM WITH
LUXURY EXPERIENCE?

Whether you’re building your brand from the ground up, or revamping your existing marketing, we understand the luxurious content and experience your customers are looking for.

Our Services

We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.

Brand Strategy

Competitor + Brand Audits

Consumer + Market Research

Brand Value Proposition

Brand Architecture

Product Segmentation

Brand Identity

Naming

Logo

Tagline

Brand Voice

Brand Story

Design + Packaging

Structural Design

Packaging Design

Visual Style Guides

Print Collateral

Unboxing Experiences

Web + Digital Design

UI + UX Design

Wireframes

Information Architecture

Website Design + Development

Amazon Strategies

E-Commerce

Marketing Campaigns

Marketing Plans

Social Media Campaigns

Art Direction

Story Boarding

Email Marketing

Influencer Promotions

Sales + Launch Support

Retail Distribution Strategy

Launch Campaigns

Catalogs + Brochures

Educational Video Content

Sales Representation

FEATURED CASE STUDIES