STYLE attracts consumers, builds intrigue and sets a brand apart. Style evolves over time.

SUBSTANCE is understanding what your brand stands for. Substance sets your course for the road ahead.

We build brands that are

Memorable, Sustainable, Lovable, and Knowledgable.

 

 

Memorable

Brands need to attract customers, but they must also leave a lasting impression. MSLK combines smart strategies, sharp storytelling, and show-stopping designs to develop memorable omni-channel experiences. Our bespoke brand work is cohesive, consistent and responsive to all media.

Sustainable

Often considered a buzzword, sustainability goes beyond recycled materials to identifying core company values. MSLK creates sustainable brands in every sense of the word: economic, ethical, and social. From positioning to packaging, our mission inspires transparency, accountability and, ultimately, customer loyalty.

Lovable

They say love makes the world go ‘round, and MSLK couldn’t agree more. When it comes to a crowded market place, brand love can be a major differentiator. Luckily, we have the expertise needed to turn ordinary customers into obsessed fans. We can help you win their hearts — and their hard-earned dollars. Now that is something to love!

Knowledgeable

Building a brand requires passion, expertise and industry knowledge. That’s why MSLK is always researching and analyzing the trends. There’s no crystal ball — strong consumer insights keep us ahead of the curve. We turn the subjective creative process into an objective one, delivering award-winning work for clients worldwide.

OUR TEAM

NIKOLA CLINE

Brand Strategy and Marketing Advisor

With 20-plus years leading brand strategy, marketing and product innovation for top global brands like Paul Mitchell, P&G/Sebastian, Macy’s and others, Nikola is focused on bringing actionable ideas to life for consumer brands. A multi award-winning marketer, Nikola has developed over 200 products, created the world’s largest hotel amenity partnership and driven countless brand partnerships to drive meaningful ROI and influence.

DAVID VAN VEEN

Digital Marketing Advisor

David delivers clear, actionable and comprehensive digital marketing and SEO plans that have had measurable results for clients. His proprietary on-page + off-page principles guide this work, ensuring that efforts are spent where it counts. With extensive work in the skincare and skin condition industry, David leverages industry leading information and user education to create robust e-commerce strategies. 

Peggy Shelly

Market Research Advisor

Peggy has been conducting qualitative and quantitative research for iconic clients in the health and beauty sectors, across the globe, for over three decades. A background in advertising, along with degrees in psychology and sociology, led Peggy to become a student of human behavior and has fueled her passion for improving the way brands connect with their consumers. She relies on the use of varied market research tools, usually customized to clients’ specific needs, to dig deep for consumer insight-based opportunities.

AIMEE KASSANA

Creative Director

With 20 years of experience in brand building for beauty and wellness brands, Aimee helped establish the pioneer of clean and modern professional haircare — MOP (Modern Organic Products) — from the ground up. Previously serving as Design Director and Consumer Solutions Director at Johnson & Johnson, she is now a part of our team as Creative Director, bringing her great passion for research about women’s health globally to the table.

STEPHANIE SIMONS

Editorial Lead

Stephanie is an award-winning content strategist, copywriter and former fashion journalist (ELLE, WWD, Daily Candy, Man Repeller) with more than 15 years experience working directly with brand founders and high-profile celebrities such as Madonna, Meghan Markle, Manolo Blahnik, Olivia Palermo, Kim Kardashian and Rachel Zoe. As editorial director for Piperlime (GAP Inc.) she reinvented the voice of the brand and published two fashion-humor books receiving international acclaim. She specializes in results-driven storytelling and wildly imaginative campaigns for beloved beauty brands including Benefit Cosmetics, Biossance, Saint Jane, Sephora and Tatcha.

NOVA MEGANTARA

Designer

Nova admires how design, strategy and storytelling meets to create beautiful and effective brands. A graphic designer and illustrator, Nova has worked both on the agency side as well as in-house for a lifestyle influencer. Off-duty, she also designs for her faux floral atelier and spends her Saturday making “unplanned” trips to Credo to peruse the latest in clean beauty.

MAUREEN O' BOYLE

Bookkeeper + Office Manager

MELISSA HIEKE

New Business

JULIA PANFILOVA

Digital Design

OLGA BIDNIK

Designer

JULIE POWERS

Social Media Strategist

CLAUDIA TORRES

Digital Project Management

ANDRÉ ALBA

Digital Project Management

CAMILA LOUZAO

Performance Marketing

DARA GUBENKO

SEO

VLADA KOLOSOVA

SEO

MARIA YEGOROVA

SEO

LIZA PAPUNOVA

SEO

PAVEL USOV

Developer

PAVEL ZOLOTIN

Developer

Grey Levitt

Director of Culture

Ashton Levitt

Entertainment Director

Slayer

Comfort Animal

We're in the Business of Building Beautiful Relationships. (Literally.)

In order to keep our focus on the quality, not quantity, of our work, we work with only ten clients a year. We partner with big brands, boutique brands – you name it. We customize each plan to fit your individual needs and in-house capabilities. When you need something that is outside of MSLK’s core services, we have valuable industry contacts and are happy to share them. If you can dream it, we can achieve it together!