Beauty Is An Experience
The pursuit of beauty is an experience more than just a commodity. When women purchase beauty products they look beyond the quality of the merchandise and evaluate the all-encompassing aura of the brand. This includes the entire brand identity—the product itself, the packaging, the retail environment, and even the website’s online shopping experience. Because beauty is a pampering process, women only want the best, and providing a luxurious escape is the key to success.
In the beauty industry, client endorsements and word-of-mouth referrals are the strongest forms of marketing. MSLK acknowledges this unique consumer behavior and strives to create products that inspire users to discuss and share with others.
Great Beauty Branding Touches All Five Senses
Beauty packaging is a brand’s primary opportunity to connect with press, sales representatives, and customers. In addition, beauty and hair care products require clear systems that distinguish between different product lines and features, yet unify the brand as a whole. Our expertise within the beauty market has enabled our design agency to create beautiful yet identifiable hair care and beauty packaging that brings out the personality of the product while establishing your core point-of-difference.
Beyond hair care and beauty packaging, there is more to the aura of beauty branding. MSLK is aware of the small details that make up the consumer experience. Product samples, education on use and benefits, the retail experience, even GWPs, are all small, yet important experiences that help form an overall brand identity.
Beauty websites are another crucial opportunity to create loyal followers to your brand. MSLK understands how to strategically take hair care and beauty brands online. We utilize wire frames, a visualization tool that create a proper foundation before adding aesthetic elements in order to plan for your needs now, but the future as well. Properly created beauty websites should not only market your products but also broaden your brand’s image. As a design agency for beauty brands we have the insight to evaluate what components are needed to create a luxurious, functional and long-lasting website.
A Design Agency For Beauty Brands
MSLK, a design agency for beauty brands, understands the importance of a brand’s image and its ability to build consumer loyalty and achieve industry recognition. Our agency has experience in working with every facet of the beauty industry from initial product development, to strategic branding, to distribution, to retail and sales. We strive to provide clients with a creative, yet targeted, solution that will be successful in every stage of the product lifecycle.
Our team has had the pleasure of assisting in the enhancement of beauty, personal care, and hair care brands such as: Aveda, American Crew, Johnson & Johnson, MOP Modern Organic Products, Redken, Rusk, and Sephora.
To us, beauty is more than skin-deep. It’s about catering to consumers and producing unique design and marketing solutions that ultimately make women feel fabulous. Let MSLK partner with you to reach your brand’s highest potential and send out a unified message across varied forms of media.
The Essence of your Brand Story is Your Packaging
Struggling to Get Your Brand's Name Out There?
You need a team with beauty experience from all sides — with brands, reps and distributors, retailers, salons, and spas. One who’s interviewed hundreds of industry professionals about the needs of sales reps, distributors, retailers, salon professionals, and end consumers. We know what it takes to create packaging that connects emotionally with consumers.
Resonate with Your Audience
We are a team who has conducted numerous research studies, observations, reporting. We know what consumers respond to.
Regimens Are Key
Creating a product line that is as easy as 1-2-3 is not easy. We have helped brands establish new regimens, clarify existing ones, and launch line extensions. New categories we’ve created have given consumers with otherwise unmet needs new solutions.
360° Knowledge Of Industry
We’ve had the privilege of working on all sides of the haircare industry — from startups through to helping brand distributors. This unique vantage point provides a deep understanding of the unique concerns of salon owners and how to best market to them.
Deep Expertise In Professional Hair Care
We have worked with so many brands successful brands in the beauty industry as well as reps, distributors, retailers, salons, and spas. We know what each component in the sales cycle can achieve, and what it takes to cuts through the clutter.
Crucial Sales And Support
When you don’t provide clear sales education and inspiration, your sales reps will fill in the gaps themselves. This means you no longer own the relationship with your customers.
LOOKING FOR A TEAM WITH beauty experience?
Whether you’re building your brand from the ground up, or extending your line, we bring a unique perspective.
BUILDING A LUXURY SKIN CARE BRAND
CASE STUDY: AVIVI BEAUTY
CHALLENGE
New packaging was needed to differentiate one scent from another while inspiring customers to collect the products as a series.
RESULTS
A clear system – Clean typography, smart use of stock components and a proprietary process to help protect the bottles helped create intrigue.
Scent Stories – A whimsical, benefit-driven naming system gives the products a unique identity, paired with a unique color to aid the consumer in selecting the right product.
Luxury Positioning – Premium materials for the packaging materials were selected to signal consumers about the high quality of product itself.
“Working with MSLK has been wonderfully rewarding. They brought innovative ideas and valuable industry experience to the table, helping bring my vision to life!”
CHERYL MACCLUSKEY, FOUNDER
LAUNCHING A NEW LINE IN SEPHORA
CASE STUDY: OUIDAD
CHALLENGE
Curly hair experts Ouidad needed premium packaging for 3 at-home salon professional treatments for an exclusive launch in Sephora.
RESULTS
A packaging design was developed that made a clear departure from the existing Ouidad haircare line. Key ingredients were featured using iconic photography against a chic, dark color gradient. A signature in place of the usual typeset logo helps convey a more premium feel.
Upon its release at Sephora, Salon Series generated a buzz on beauty blogs who who raved about the salon quality results with a take home product.
Our Services
We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.
Brand Strategy
Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Brand Identity
Naming
Logo
Tagline
Brand Voice
Brand Story
Design + Packaging
Structural Design
Packaging Design
Visual Style Guides
Print Collateral
Unboxing Experiences
Web + Digital Design
UI + UX Design
Wireframes
Information Architecture
Website Design + Development
Amazon Strategies
E-Commerce
Marketing Campaigns
Marketing Plans
Social Media Campaigns
Art Direction
Story Boarding
Email Marketing
Influencer Promotions
Sales + Launch Support
Retail Distribution Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
