Beauty Is An Experience

The pursuit of beauty is an experience more than just a commodity. When women purchase beauty products they look beyond the quality of the merchandise and evaluate the all-encompassing aura of the brand. This includes the entire brand identity—the product itself, the packaging, the retail environment, and even the website’s online shopping experience. Because beauty is a pampering process, women only want the best, and providing a luxurious escape is the key to success.

In the beauty industry, client endorsements and word-of-mouth referrals are the strongest forms of marketing. MSLK acknowledges this unique consumer behavior and strives to create products that inspire users to discuss and share with others.

Great Beauty Branding Touches All Five Senses

Beauty packaging is a brand’s primary opportunity to connect with press, sales representatives, and customers. In addition, beauty and hair care products require clear systems that distinguish between different product lines and features, yet unify the brand as a whole. Our expertise within the beauty market has enabled our design agency to create beautiful yet identifiable hair care and beauty packaging that brings out the personality of the product while establishing your core point-of-difference.

Beyond hair care and beauty packaging, there is more to the aura of beauty branding. MSLK is aware of the small details that make up the consumer experience. Product samples, education on use and benefits, the retail experience, even GWPs, are all small, yet important experiences that help form an overall brand identity.

Beauty websites are another crucial opportunity to create loyal followers to your brand. MSLK understands how to strategically take hair care and beauty brands online. We utilize wire frames, a visualization tool that create a proper foundation before adding aesthetic elements in order to plan for your needs now, but the future as well. Properly created beauty websites should not only market your products but also broaden your brand’s image. As a design agency for beauty brands we have the insight to evaluate what components are needed to create a luxurious, functional and long-lasting website.

A Design Agency For Beauty Brands

MSLK, a design agency for beauty brands, understands the importance of a brand’s image and its ability to build consumer loyalty and achieve industry recognition. Our agency has experience in working with every facet of the beauty industry from initial product development, to strategic branding, to distribution, to retail and sales. We strive to provide clients with a creative, yet targeted, solution that will be successful in every stage of the product lifecycle.

Our team has had the pleasure of assisting in the enhancement of beauty, personal care, and hair care brands such as: Aveda, American Crew, Johnson & Johnson, MOP Modern Organic Products, Redken, Rusk, and Sephora.

To us, beauty is more than skin-deep. It’s about catering to consumers and producing unique design and marketing solutions that ultimately make women feel fabulous. Let MSLK partner with you to reach your brand’s highest potential and send out a unified message across varied forms of media.

The Essence of your Brand Story is Your Packaging

Resonate with Your Audience

We are a team who has conducted numerous research studies, observations, reporting. We know what consumers respond to.

Regimens Are Key
Creating a product line that is as easy as 1-2-3 is not easy. We have helped brands establish new regimens, clarify existing ones, and launch line extensions. New categories we’ve created have given consumers with otherwise unmet needs new solutions.


360° Knowledge Of Industry
We’ve had the privilege of working on all sides of the haircare industry — from startups through to helping brand distributors. This unique vantage point provides a deep understanding of the unique concerns of salon owners and how to best market to them.



Deep Expertise In Professional Hair Care
We have worked with so many brands successful brands in the beauty industry as well as reps, distributors, retailers, salons, and spas. We know what each component in the sales cycle can achieve, and what it takes to cuts through the clutter.


Crucial Sales And Support
When you don’t provide clear sales education and inspiration, your sales reps will fill in the gaps themselves. This means you no longer own the relationship with your customers.

LOOKING FOR A TEAM WITH beauty experience?

Whether you’re building your brand from the ground up, or extending your line, we bring a unique perspective.

Our Services

We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.

Brand Strategy

Competitor + Brand Audits

Consumer + Market Research

Brand Value Proposition

Brand Architecture

Product Segmentation

Brand Identity




Brand Voice

Brand Story

Design + Packaging

Structural Design

Packaging Design

Visual Style Guides

Print Collateral

Unboxing Experiences

Web + Digital Design

UI + UX Design


Information Architecture

Website Design + Development

Amazon Strategies


Marketing Campaigns

Marketing Plans

Social Media Campaigns

Art Direction

Story Boarding

Email Marketing

Influencer Promotions

Sales + Launch Support

Retail Distribution Strategy

Launch Campaigns

Catalogs + Brochures

Educational Video Content

Sales Representation