AMAZING LASH STUDIO
LEADER IN LASHES GETS AN
With over 225 locations, Amazing Lash Studio is the leader in lash extensions. Acquired by WellBiz Brands in 2018, Amazing Lash Studio was looking for a national marketing campaign to put the brand on the map. MSLK was tasked to design and art direct the campaign photoshoot to transform their brand in-studio, out-of-home, and online.
- Competitive Analysis
- Brand Audit
- Retail Audit
- Brand Strategy
- Marketing Plan
- Photo Art Direction
- Print Promotion
- Retail Display
- Sales Collateral
- Logo Refinement
- Packaging Rebrand
- Radio Advertising
- Social Media Campaigns
- Organic Social Media
- Influencer Marketing
PHOTOSHOOT ART DIRECTION
SAMPLE RADIO SPOT
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Online, we developed a strategy to retarget lapsed customers and to reach new audiences who are similar to Amazing Lash Studio’s existing clientele. Direct mail is used by regional franchises to stay in touch with both existing and potential customers.
Our recent work with eyelash extension franchise, Amazing Lash Studio, is modernizing their brand identity, packaging, in-studio branding, out-of-home advertising, and digital marketing. Our digital marketing campaigns have garnered notable results such as:
ORGANIC SOCIAL MEDIA
In addition, MSLK took over Amazing Lash Studio’s organic social media strategy, design strategy, and copywriting. By taking a deeper look at their existing audience and observing the top-performing content within the industry, we were able to steer the brand toward increasing engagement, resulting in a 70% follower increase. Working with the incredible team from RED PR, we also branded Amazing Lash Studio at influencer events.
Organic Social Media Results
MSLK hit refresh on Amazing Lash Studio’s entire take-home product line, adopting a dynamic approach to redesign. In addition, the logo got an evolutionary refresh – a tweak of the cap height of ‘l’ and ‘h’ – for increased legibility at small sizes.
To enhance the customer experience of self-selecting, we created a look that is both shoppable and Instagrammable. We sought to leverage Amazing Lash Studio’s existing assets, creating both premium and baseline packaging, and designing a system that allows for expansion into other product categories. This dynamic modern redesign allows the products to be stacked in various ways for a strong shelf presence both in-studio and in retail stores.
REBRAND 100 is a global, business-oriented program reviewing and acknowledging the best in brand refinement. Their focus is on showcasing the importance of building, cultivating, and evolving brand value, which they equate to business value. They strive to shine a light on effective brand strategy, design, and smart implementation benefiting organizational achievement.
The GDUSA Graphic Design Awards is an annually held competition that celebrates beauty, style, and the power of deliberate design that reflects the many ways that graphic design shapes business and society, products and services, commerce and culture and causes.
“We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.”
– Ariel Clay, VP of Marketing, Amazing Lash Studio