LUXURY, THE INTERSECTION OF ART AND COMMERCE
Luxury is measured on a different scale. Selling a luxury good or service is more about the seduction of a brand and its promise of a transcendent experience. Customers have a keen focus on the pampering and service they will receive during their precious time interacting with your brand. Due to these unique qualities, traditional approaches to marketing do not apply. To tackle these challenges with appropriate marketing campaigns, MSLK, a boutique branding agency, creates design solutions that intersect art and commerce.
Our full-service branding agency believes an exclusive offering deserves a sophisticated and compelling visual identity. To uphold this belief, we combine style + substance to send out an intriguing, yet unified message across all forms of media, whether it be branding, packaging, websites, or out-of-the-box marketing.
AN ALL-ENCOMPASSING LUXURIOUS BRAND EXPERIENCE
When speaking to a luxury audience, marketers must be aware that their audience not only understands but also craves more information and emotional connections to purchases. Sophisticated clientele are not interested in price, but rather the product’s value, back story, and quality. Therefore, luxury branding should adopt a more direct, in-depth, and personal style of communication. Keeping this in mind, our branding agency leverages the right mix of words and imagery to strategically approach your luxury branding needs.
Branding materials, including luxury packaging, should provide consumers the tools to make informed decisions to not only choose you now, but also to build a long-term relationship with your brand. In order to build this relationship, MSLK works with exciting materials that leverage tactile connections, and grab the attention of your clientele. We understand that luxury packaging is a finishing touch that completes the total identity of the brand experience, and we strive to create memorable keepsakes.
Furthermore, a challenge that luxury brands face is translating the physical brand experience into a virtual one online. Luxury web design should capture the essence of your brand while simulating the same navigational and consumer-friendly aspects that your physical storefront has to offer. MSLK’s approach to luxury web design is rooted by strategy and experience. We create websites that not only serve as an opportunity to educate your clientele, but act as the turning point where your audience evolves from just a consumer to a maven of your brand.
LOOKING FOR A TEAM WITH beauty experience?
Whether you’re building your brand from the ground up, or revamping your existing marketing, we understand the luxurious content and experience your customers are looking for.
PIONEER IN COLOR SAFE HAIRCARE GETS A COLORFUL REBRAND
CASE STUDY: COLORPROOF
CHALLENGE
MSLK was brought in to establish objective evaluation criteria for all luxury graphic design decisions such as product assortment, brand positioning, packaging components, redesigning the brand identity, packaging, and creating a captivating narrative that captured market white space for the Cosway team.
RESULTS
A Clear System – Working with the Cosway team, we identified consumer-relevant keywords and recommended updates to product names and brand architecture to better meet the luxury graphic design market needs.
A Colorful Brand Story – As the luxury graphic design took a new direction, MSLK breathed life into the brand’s newly defined unique positioning and storytelling. This was achieved by redefining the key brand pillars, taglines, and headlines for the launch campaign.
An Ownable Brand Identity – The final lineup features vibrant colors and a tone-on-tone spot gloss varnish on the new simplified logo. The eye-catching colors are visually echoed in the luxury graphic design. In particular, color is strategically employed in model imagery to establish a visual link between user benefits and the corresponding regimen color.
“The Brand Architecture work was a very helpful exercise as it helped us identify gaps, bring back SKUs that we now see we have room for, and prioritize potential line extensions.”
– SARENA KIRBY, BRAND MANAGER, COLORPROOF
BREAKING CONVENTIONS
IN HAIR BREAKAGE
CASE STUDY: SAVE ME FROM
CHALLENGE
Launch a haircare line with a limited product range to start, but with long-term plans for product expansion.
RESULTS
A Clear System – A unique use of stock imagery and unpackaging experience helped create intrigue while allowing flexibility in the company’s plans for future SKU additions.
Scent Stories – A narrative, root-of-damage driven naming system gives the products a unique identity, paired with a unique color to aid the consumer in selecting the right product.
“I’ve enjoyed working with everyone within the MSLK team. Sheri is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. She made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming and provides the impactful, thoughtful designs to succeed.”
APRIL ZANGL PECK, FOUNDER, SAVE ME FROM
REPOSITIONING A WORLD CLASS
SPA + WELLNESS BRAND
CASE STUDY: PANPURI
CHALLENGE
Previously, each and every Pañpuri line had a unique look and feel, including a wide variety of logos. Though widely loved, the established Pañpuri crest logo did not reproduce well at small sizes and across a wide range of media.
RESULTS
A Clear System – A new, established backbone allows flexibility in the company’s plans for future expansion.
Leveraged Brand Equity – Based on a strong consumer recall of the crest logo, the faceted packaging, and a few key colors, the refined line embraces and strengthens what consumers love about the brand.
Scalability – A new crest logo was created with an even more refined version for the smallest applications.
“MSLK’s understanding of luxury branding and the desires of modern-day consumers helped us tackle issues both large and small – collaboratively giving shapes, colors and images to concepts we’ve had in the pipeline. Thanks to MSLK, we are now twice as confident as a brand.”
Hans Audic B. Estialbo, Creative & Business Development Director
Our sophisticated design sense suits the luxury realm and has been an ideal match for clients such as Loro Piana, Sean John, the Wall Street Journal, Tumi and Ralph Lauren. Our mix of the right aesthetic with sophisticated messaging forms a transcendent experience every time your consumers interact with your brand.
Luxury is an experience different from the norm. Our innovative communication solutions are capable of portraying the opulent positioning you wish to communicate to your customers. Let MSLK assist your brand to find that perfect message. We will pull on the heartstrings and open the purse strings of your clientele.
Our Services
We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.
Brand Strategy
Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Brand Identity
Naming
Logo
Tagline
Brand Voice
Brand Story
Design + Packaging
Structural Design
Packaging Design
Visual Style Guides
Print Collateral
Unboxing Experiences
Web + Digital Design
UI + UX Design
Wireframes
Information Architecture
Website Design + Development
Amazon Strategies
E-Commerce
Marketing Campaigns
Marketing Plans
Social Media Campaigns
Art Direction
Story Boarding
Email Marketing
Influencer Promotions
Sales + Launch Support
Retail Distribution Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
