The Essence of your Brand Story is Your Packaging
Resonate with Your Audience
We are a team who has conducted numerous research studies, observations, reporting. We know what consumers respond to.
Regimens Are Key
Creating a product line that is as easy as 1-2-3 is not easy. We have helped brands establish new regimens, clarify existing ones, and launch line extensions. New categories we’ve created have given consumers with otherwise unmet needs new solutions.
360° Knowledge Of Industry
We’ve had the privilege of working on all sides of the haircare industry — from startups through to helping brand distributors. This unique vantage point provides a deep understanding of the unique concerns of salon owners and how to best market to them.
Deep Expertise In Professional Hair Care
We have worked with so many brands successful brands in the beauty industry as well as reps, distributors, retailers, salons, and spas. We know what each component in the sales cycle can achieve, and what it takes to cuts through the clutter.
Crucial Sales And Support
When you don’t provide clear sales education and inspiration, your sales reps will fill in the gaps themselves. This means you no longer own the relationship with your customers.
LOOKING FOR A TEAM WITH beauty experience?
Whether you’re building your brand from the ground up, or extending your beauty packaging, we bring a unique perspective.
REPOSITIONING A WORLD CLASS
SPA + WELLNESS BRAND
CASE STUDY: PAÑPURI
CHALLENGE
Previously, each and every Pañpuri line had a unique look and feel, including a wide variety of logos. Though widely loved, the established Pañpuri crest logo did not reproduce well at small sizes and across a wide range of media.
RESULTS
A Clear System – A new, established backbone allows flexibility in the company’s plans for future expansion.
Leveraged Brand Equity – Based on a strong consumer recall of the crest logo, the faceted beauty packaging, and a few key colors, the refined line embraces and strengthens what consumers love about the brand.
Scalability – A new crest logo was created with an even more refined version for the smallest applications.
“It is quite a relief to now have a clear direction moving forward. During the day of our Brand Strategy workshop, we were able to solve issues that the Pañpuri team had been grappling with for years. MSLK brought clarity and fresh perspective to issues we hadn’t been able to resolve previously as well as fresh ideas on topics we hadn’t even considered.”
VORRAVIT SIRIPARK, FOUNDER, PAÑPURI
BUILDING A LUXURY SKIN CARE BRAND
CASE STUDY: AVIVI BEAUTY
CHALLENGE
New packaging was needed to differentiate one scent from another while inspiring customers to collect the products as a series.
RESULTS
A Clear System – Clean typography, smart use of stock components and a proprietary process to help protect the bottles helped create intrigue.
Scent Stories – A whimsical, benefit-driven naming system gives the products a unique identity, paired with a unique color to aid the consumer in selecting the right product.
Luxury Positioning – Premium materials for the packaging materials were selected to signal consumers about the high quality of product itself.
“Working with MSLK has been wonderfully rewarding. They brought innovative ideas and valuable industry experience to the table, helping bring my vision to life!”
CHERYL MACCLUSKEY, FOUNDER
LAUNCHING A NEW LINE IN SEPHORA
CASE STUDY: OUIDAD
CHALLENGE
Curly hair experts Ouidad needed premium packaging for 3 at-home salon professional treatments for an exclusive launch in Sephora.
RESULTS
A packaging design was developed that made a clear departure from the existing Ouidad haircare line. Key ingredients were featured using iconic photography against a chic, dark color gradient. A signature in place of the usual typeset logo helps convey a more premium feel.
Upon its release at Sephora, Salon Series generated a buzz on beauty blogs who raved about the salon-quality results with a take-home product.
Our Services
We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.
Brand Strategy
Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Brand Identity
Naming
Logo
Tagline
Brand Voice
Brand Story
Design + Packaging
Structural Design
Beauty Packaging Design
Visual Style Guides
Print Collateral
Unboxing Experiences
Web + Digital Design
UI + UX Design
Wireframes
Information Architecture
Website Design + Development
Amazon Strategies
E-Commerce
Marketing Campaigns
Marketing Plans
Social Media Campaigns
Art Direction
Story Boarding
Email Marketing
Influencer Promotions
Sales + Launch Support
Retail Distribution Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
