The Essence of your Brand Story is Your Packaging

Resonate with Your Audience Through Beauty Packaging

We are a team who has conducted numerous research studies, observations, reporting. We know what consumers respond to.

Regimens Are Key
Creating a product line that is as easy as 1-2-3 is not easy. We have helped brands establish new regimens, clarify existing ones, and launch line extensions through innovative beauty packaging design. New categories we’ve created have given consumers with otherwise unmet needs new solutions.

 

360° Knowledge Of Industry
We’ve had the privilege of working on all sides of the beauty industry — from startups through to helping distributors and retailers. This unique vantage point provides a deep understanding of the market overall and how to address unmet needs.

 

 

Deep Professional Expertise  
We have worked with many successful brands in the professional beauty  industry as well as salon professionals, distributors, retailers, aestheticians, and spas. We know what each component in the sales cycle can achieve, and what it takes to cuts through the clutter.

 
 

Crucial Sales And Support
Product education has become more important than ever. By not providing clear sales education and inspiration, your sales reps and consumers will fill in the gaps themselves. This means you no longer own the relationship with your customers. Clever beauty packaging design can help your brand provide the necessary information preventing customers to feel left out or helpless.

BEAUTY PACKAGING
AT RETAIL VS. ONLINE

 

Think for a moment about the unique differences between shopping online and shopping at retail. At retail, consumers’ eyes scan the shelves in milliseconds. Colors and shapes are used to draw consumers in from across the aisle. Up close, the imagery and symbolism on the front of the package, such as a curl icon or a water droplet, help consumers select what is right for them.

 

You never get a second chance to make a first impression with consumers, and for this reason, it is critical to select the right beauty packaging design agency to help your brand stand apart from the crowd while conveying some of your core brand values.

 

Words don’t become meaningful until a consumer touches the package, likely picking up to read the product name or key benefits. QR codes on the labeling of your beauty packaging can help consumers dig further into the brand’s story and receive the information that may not fit on the packaging.

 

Online browsing is slightly different. All costumer journeys online begin with a search powered by words. However, the same colors, shapes and symbols that aid the consumer at retail come into play online. They help a consumer recall if they have interacted with this brand before. Online, our beauty packaging design is reduced in size and scale. Therefore, the visual branding tools we use must be bold and pronounced when reduced to a small size, such as the thumbnail image on a product landing page.

HOW CAN YOU CREATE A HOLISTIC BEAUTY PACKAGING DESIGN EXPERIENCE?

 

OUR APPROACH TO DESIGNING BEAUTY PACKAGING

 

Today’s educated consumers yearn for more information and emotional connections to product purchases. For these consumers true luxury actually has less to do with cost. Instead it is more connected to a brand’s value, mission, and product quality.
 

This requires a sleek and compelling visual identity on a beauty brands’ packaging. 100% of your customers will interact with your beauty packaging. Hiring a beauty packaging agency can help your brand develop a clear message on pack. Our beauty packaging design firm strives to use the ideal combination of narrative and imagery to meet your branding goals. As a full-service beauty packaging design agency, we enforce this philosophy by merging style + substance. This allows a brand to convey an appealing, consistent message across all platforms.

 

HOW A BEAUTY PACKAGING DESIGN AGENCY CAN ASSIST WITH BRANDING

 

Creating desire and demand should be the primary goal of your packaging. This ultimately gives your brand the opportunity to build long-term relationships with consumers. With the skills and expertise of a packaging design agency you can learn how to leverage branding materials to captivate consumer’s attention.

 

HOW A BEAUTY PACKAGING DESIGN AGENCY CAN ASSIST WITH WEB DESIGN

 

Transforming a brand’s physical experience into a seamless experience online is a hurdle that brands face. On the one hand web design should captured your brand’s spirit. On the other it has to provide the navigational, user-friendly characteristics of a physical storefront. Our strengths as beauty packaging design experts include proprietary web design strategies based on consistent user experiences. Through hiring a full-service beauty packaging design business you can construct a holistic experience that educates your customers.

LOOKING FOR A TEAM WITH beauty experience?

Whether you’re building your brand from the ground up, or extending your beauty packaging, we bring a unique perspective.

Our Services

We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.

Brand Strategy

Competitor + Brand Audits

Consumer + Market Research

Brand Value Proposition

Brand Architecture

Product Segmentation

Brand Identity

Naming

Logo

Tagline

Brand Voice

Brand Story

Design + Packaging

Structural Design

Beauty Packaging Design

Visual Style Guides

Print Collateral

Unboxing Experiences

Web + Digital Design

UI + UX Design

Wireframes

Information Architecture

Website Design + Development

Amazon Strategies

E-Commerce

Marketing Campaigns

Marketing Plans

Social Media Campaigns

Art Direction

Story Boarding

Email Marketing

Influencer Promotions

Sales + Launch Support

Retail Distribution Strategy

Launch Campaigns

Catalogs + Brochures

Educational Video Content

Sales Representation

SEARCHING FOR A BEAUTY PACKAGING DESIGN AGENCY?

Wether you’re looking to update your existing packaging or are in the middle of creating a new brand that needs unique and appealing beauty packaging. We can help you and get involved at any stage to help with your design and branding needs.

FEATURED CASE STUDIES