Resonate With Your Audience Through Beauty Packaging
We are a team who has conducted numerous research studies, observations, reporting. We know what consumers respond to.
Regimens Are Key
Creating a product line that is as easy as 1-2-3 is not easy. We have helped brands establish new regimens, clarify existing ones, and launch line extensions through innovative beauty packaging design. New categories we’ve created have given consumers with otherwise unmet needs new solutions.
360° Knowledge of Industry
We’ve had the privilege of working on all sides of the beauty industry — from startups through to helping distributors and retailers. This unique vantage point provides a deep understanding of the market overall and how to address unmet needs.
Deep Professional Expertise
We have worked with many successful brands in the professional beauty industry as well as salon professionals, distributors, retailers, aestheticians, and spas. We know what each component in the sales cycle can achieve, and what it takes to cuts through the clutter.
Crucial Sales and Support
Product education has become more important than ever. By not providing clear sales education and inspiration, your sales reps and consumers will fill in the gaps themselves. This means you no longer own the relationship with your customers. Clever beauty packaging design can help your brand provide the necessary information preventing customers to feel left out or helpless.
Beauty Packaging at Retail Vs. Online
Think for a moment about the unique differences between shopping online and shopping at retail. At retail, consumers’ eyes scan the shelves in milliseconds. Colors and shapes are used to draw consumers in from across the aisle. Up close, the imagery and symbolism on the front of the package, such as a curl icon or a water droplet, help consumers select what is right for them.
You never get a second chance to make a first impression with consumers, and for this reason, it is critical to select the right beauty packaging design agency to help your brand stand apart from the crowd while conveying some of your core brand values.
Words don’t become meaningful until a consumer touches the package, likely picking up to read the product name or key benefits. QR codes on the labeling of your beauty packaging can help consumers dig further into the brand’s story and receive the information that may not fit on the packaging.
Online browsing is slightly different. All customer journeys online begin with a search powered by words. However, the same colors, shapes and symbols that aid the consumer at retail come into play online.
They help a consumer recall if they have interacted with this brand before. Online, our beauty packaging design is reduced in size and scale. Therefore, the visual branding tools we use must be bold and pronounced when reduced to a small size, such as the thumbnail image on a product landing page.
How can you create a holistic beauty packaging design experience?
Our Approach to Designing Beauty Packaging
Today’s educated consumers yearn for more information and emotional connections to product purchases. For these consumers true luxury actually has less to do with cost. Instead it is more connected to a brand’s value, mission, and product quality.
This requires a sleek and compelling visual identity on a beauty brands’ packaging. 100% of your customers will interact with your beauty packaging. Hiring a beauty packaging agency can help your brand develop a clear message on pack.
Our beauty packaging design firm strives to use the ideal combination of narrative and imagery to meet your branding goals. As a full-service beauty packaging design agency, we enforce this philosophy by merging style + substance. This allows a brand to convey an appealing, consistent message across all platforms.
How a Beauty Packaging Design Agency Can Assist With Branding
Creating desire and demand should be the primary goal of your packaging. This ultimately gives your brand the opportunity to build long-term relationships with consumers. With the skills and expertise of a packaging design agency you can learn how to leverage branding materials to captivate consumer’s attention.
How a Beauty Packaging Design Agency Can Assist With Web Design
Transforming a brand’s physical experience into a seamless experience online is a hurdle that brands face. On the one hand web design should captured your brand’s spirit. On the other it has to provide the navigational, user-friendly characteristics of a physical storefront. Our strengths as beauty packaging design experts include proprietary web design strategies based on consistent user experiences. Through hiring a full-service beauty packaging design business you can construct a holistic experience that educates your customers.
Looking for a Team With Beauty Experience?
Whether you're building your brand from the ground up, or extending your beauty packaging, we bring a unique perspective.
Repositioning a World Class Spa + Wellness Brand
Case Study: Pañpuri
Challenge
Previously, each and every Pañpuri line had a unique look and feel, including a wide variety of logos. Though widely loved, the established Pañpuri crest logo did not reproduce well at small sizes and across a wide range of media.
Results: a Clear System
A new, established backbone allows flexibility in the company’s plans for future expansion.
Leveraged Brand Equity
Based on a strong consumer recall of the crest logo, the faceted beauty packaging, and a few key colors, the refined line embraces and strengthens what consumers love about the brand.
Scalability
A new crest logo was created with an even more refined version for the smallest applications.
“It is quite a relief to now have a clear direction moving forward. During the day of our Brand Strategy workshop, we were able to solve issues that the Pañpuri team had been grappling with for years. MSLK brought clarity and fresh perspective to issues we hadn’t been able to resolve previously as well as fresh ideas on topics we hadn’t even considered.” VORRAVIT SIRIPARK, FOUNDER, PAÑPURI
Pioneer in Color Safe Haircare Gets a Colorful Rebrand
Case Study: Colorproof
Challenge
MSLK was brought in to establish objective evaluation criteria for key decisions such as product assortment, brand positioning, packaging components, redesigning the brand identity, beauty packaging design, and creating a captivating narrative that captured market white space for the Cosway team.
Results
A Clear System
Working with the Cosway team, we identified consumer-relevant keywords and recommended updates to product names and brand architecture to better meet the beauty packaging needs.
A Colorful Brand Story
As the beauty packaging took a new direction, MSLK breathed life into the brand’s newly defined unique positioning and storytelling. This was achieved by redefining the key brand pillars, taglines, and headlines for the launch campaign.
An Ownable Brand Identity
The final lineup features vibrant colors and a tone-on-tone spot gloss varnish on the new simplified logo. The eye-catching colors are visually echoed in the beauty packaging. In particular, color is strategically employed in model imagery to establish a visual link between user benefits and the corresponding regimen color.
“The Brand Architecture work was a very helpful exercise as it helped us identify gaps, bring back SKUs that we now see we have room for, and prioritize potential line extensions.”
– SARENA KIRBY, BRAND MANAGER, COLORPROOF
Breaking Conventions in Hair Breakage
Case Study: Save Me From
Challenge
Use luxury beauty packaging design to launch a category-busting haircare line that had a limited product range to start, but with long-term plans for product expansion.
Results
A Clear Brand Architecture
A unique use of stock imagery, curated color system, and unboxing experience helped create intrigue, while allowing flexibility in the company’s plans for future SKU additions to continue the luxury beauty packaging design suite.
Product Regimen
A narrative, root-of-damage-driven naming system gives the products a unique identity paired with color to visually aid the consumer in selecting the right product.
“I’ve enjoyed working with everyone within the MSLK team. Sheri is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. She made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming and provides the impactful, thoughtful designs to succeed.” April Zangl Peck, Founder, Save Me From
Our Services
We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.
Brand Strategy
Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Brand Identity
Naming
Logo
Tagline
Brand Voice
Brand Story
Design + Packaging
Structural Design
Beauty Packaging Design
Visual Style Guides
Print Collateral
Unboxing Experiences
Web + Digital Design
UI + UX Design
Wireframes
Information Architecture
Website Design + Development
Amazon Strategies
E-Commerce
Marketing Campaigns
Marketing Plans
Social Media Campaigns
Art Direction
Story Boarding
Email Marketing
Influencer Promotions
Sales + Launch Support
Retail Distribution Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
Searching for a Beauty Packaging Design Agency?
Whether you're looking to update your existing packaging or are in the middle of creating a new brand that needs unique and appealing beauty packaging. We can help you and get involved at any stage to help with your design and branding needs.
