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Motivating Consumers to Purchase for the First Time – Free Workshop

Motivating Consumers to Purchase for the First Time – Free Workshop

Do you know what inspires consumers to purchase from a brand they‘ve never heard of?  During this one hour presentation we will define the key incentives consumers require in order to feel confident purchasing from a brand they have never…

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The Power Of Packaging’s Visual Influence

The Power Of Packaging’s Visual Influence

Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment. Packaging is the most enduring contact point a...
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3 Keys to Increasing Conversions With First-Time Beauty Buyers

3 Keys to Increasing Conversions With First-Time Beauty Buyers

1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers. Converting a sale with a buyer...
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Motivating Consumers to Purchase for the First Time – Free Workshop

Motivating Consumers to Purchase for the First Time – Free Workshop

Do you know what inspires consumers to purchase from a brand they‘ve never heard of?  During this one hour presentation we will define the key incentives consumers require in order...
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Beauty Branding Inspiration Pinterest Board

Beauty Branding Inspiration Pinterest Board

We’ve compiled the essential elements a brand needs in its branding toolbox when building a beauty brand. So follow us on Pinterest for beauty branding inspiration on everything from packaging...
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Hiring a Marketing Strategist

Hiring a Marketing Strategist

MSLK, an award-winning boutique beauty branding studio, is seeking a Marketing Strategist with 3+ years experience to develop, drive, and execute the strategic and tactical marketing plans for our beauty...
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Hiring a Creative Operations Manager

Hiring a Creative Operations Manager

MSLK, an award-winning boutique beauty branding studio, is seeking a Creative Operations Manager with 3+ years of experience to run and manage their firm, strategic partnerships, and projects. As an...
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3 Secrets to Building a Powerful Logo

3 Secrets to Building a Powerful Logo

A logo is the first impression for most brands, making a connection with a new customer in just a few seconds. Above all, a logo is the number one opportunity...
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Optimizing E-Commerce for the New Normal

Optimizing E-Commerce for the New Normal

In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering a standard e-commerce experience is not enough. With everyone in...
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How Strategic Consulting Can Save You<br>Time and Money

How Strategic Consulting Can Save You
Time and Money

Many brands come to us with a dream or a specific vision of the brand they want to build. They can see the end product, but they just don’t know...
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Wondering how to Navigate the New Normal?

Wondering how to Navigate the New Normal?

As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry and which of these changes in the market are here...
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What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking personal values, behaviors and making changes to move towards what...
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How to Make Your Packaging Sustainable

How to Make Your Packaging Sustainable

As the Natural Beauty movement has grown, so has interest and demand for sustainable packaging. In the last few years, there has been pressure from environmentally-conscious consumers for brands to...
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