The AI Beauty Shelf Is Getting Smaller. The Consumer Question Is Getting More Specific.
Beauty brands have spent years thinking about digital visibility as a ranking problem. Get onto page one. Move higher in ...
Insights for Beauty Brands
Strategy, trends, and perspectives for building stronger beauty brands – from positioning and packaging to marketing, e-commerce, and consumer behavior.
Marketing Doesn’t Create Desire — It Removes Resistance
Most marketing strategy begins with a flattering assumption. That marketing creates demand. That campaigns generate wanting. That the right message ...
COSME Tokyo 2026: Insights for Founders
COSME Tokyo 2026 is one of the clearest early indicators of where beauty is heading next. MSLK was on the ...
COSME Tokyo 2026: Translating Beauty Between East and West
To walk the floor of COSME Tokyo 2026 is to witness the incredible energy of the global beauty industry. With ...
MSLK Featured in Luxury Daily
MSLK was asked to comment on Prada's newest fragrance campaign for Luna Rossa Ocean, which features Jake Gyllenhaal and the ...
3 Awards for MSLK’s Colorful Rebranding
It is with great pride that we announce that our collaboration with Colorproof has been honored with two prestigious awards: ...
MSLK receives indigo design award for transformative work with ellips haircare
In a world where first impressions matter, the power of design cannot be overstated. It has the ability to captivate, ...
Tearandgo: winner of the brand concept challenge at makeup in la 2023
TEARandGO emerges as a beacon of innovation in the cosmetics industry. We're thrilled to announce that TEARandGO, a brand brought ...
MSLK honored with 2 awards for our project with lemyn organics
In an industry saturated with choices, standing out as a brand requires innovation, dedication, and a commitment to excellence. Lemyn ...
MSLK’s Work with Meloway Wins 4 Awards
In the dynamic realm of beauty, innovation is the heartbeat that drives progress. It's not merely about the products we ...
MSLK Honored with GDUSA and Indigo Awards
We are proud to share that our work on the Lujo Bar project has received not one, but two prestigious ...
Sheri Nominated as a 2024 PERSON TO WATCH by GDUSA
In its celebrated 'People To Watch' feature, GDUSA has been honoring individuals who epitomize the essence of the creative community ...