TEARandGO emerges as a beacon of innovation in the cosmetics industry. We’re thrilled to announce that TEARandGO, a brand brought to life by MSLK, has been crowned the winner in the make-up category of the 2023 Brand Concept Challenge at Makeup in LA.

At MSLK, we pride ourselves on our comprehensive approach to brand development, and TEARandGO is a prime example of our dedication to turning visionary ideas into tangible realities. From inception to execution, we worked closely with the passionate mother and daughter team behind TEARandGO, helping them navigate every step of the journey.

TEARandGO’s offering is simple yet revolutionary: patented, single-use paper sampling for lipstick, lip stains, and other cosmetics on the go. In a market inundated with bulky packaging and wasteful sampling methods, TEARandGO stands out as a sustainable and convenient solution for both consumers and brands.

The Brand Concept Challenge, a competition aimed at entrepreneurs with independent brand projects, provided the perfect platform for TEARandGO to showcase its innovation. Out of numerous contenders, TEARandGO emerged victorious, impressing a committee comprised of brand owners, manufacturers, beauty investors, and influencers.

Congratulations to Debra and TEARandGO for winning this award and receiving the recognition the brand deserves for it’s innovation excellence!