Motivating consumers to purchase for the first time – free webinar
Do you know what inspires consumers to purchase from a brand they‘ve never heard of? During this one hour presentation ...
Insights: a resource
How to Make Your Packaging Sustainable
As the Natural Beauty movement has grown, so has interest and demand for sustainable packaging. In the last few years, ...
Top 5 Trends in Beauty Marketing for 2020
It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the ...
Embrace Design Early and Often For Success
There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with ...
Three Branding talks in 2016
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. ...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as ...
Does Your Beauty Brand Have a Purpose?
Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. ...
MSLK’s packaging design for avivi featured in march/april issue of communication arts
We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be ...
4 Ways to Organize Your Brand around the User Experience
Brands want their customers to be able to choose products that are right for them, and keep them coming back for ...
When it Comes to Positioning, Natural Isn’t Enough
Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with ...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their ...
Sparkle Collagen 360° Branding Case Study
http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a ...