A New Way to Read
I love stories, sometimes I wish that radio series were still around so I could enjoy hearing a chapter of a book each week by my imaginary fireplace. Recently Penguin books has taken radio series into the 21st century and I’ve become quite a fan. Penguin has commission 6 authors to reveal their story day-by-day, over the course of 1 week, using various online medias. The story pictured above happens all on Google Maps, utilizing notations at various locations across a map of London. There’s also a story of a teen, revealed on her blog and Twitter. An online, split-screen chat between two lovers, and a choose your own adventure, fill-in-the-blanks sort of story where you add in characters names, and attributes in real time. All in all, I’ve found this to be great fun and a great nod back to the origins of story telling, mixed with new media. To follow your own story online, click here.
Want To See More Content About Design’s Impact on Business?
Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.
More Like This
Puma Redesigns Shoebox into “Clever Little Bag”
We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with ...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along ...
Ingestible Beauty Trends Discovered at the HBA Expo
Nutraceuticals, or the concept of ingesting foods to produce a pharmaceutical benefit, is a hot topic we've been following here ...