The Secret to Abandoning Bottled Water is Convenience
Twelve months after resolving to give up bottled water I can safely say my days of drinking bottled water are 100% behind me. With a new year's goal to reduce...
Smart Copy = Smart Brand
This weekend I finally got a closer look at Target's relaunched private label brand, Up & Up. Private brands have a tricky task in distinguishing themselves from the national brand...
Starbucks Creates “The Cup Summit” to Make Paper Cups 100% Recyclable
In an effort to think cradle-to-cradle Starbucks is taking on the 58 billion paper cups American's use annually. As a company contributing an estimated 3 billion cups into the waste...
Turning Plastic Back into Oil
In a twist of sustainability meets alchemy, Washington, DC-based Envion can turn plastic back into oil, producing a net gain in energy recaptured. The Envion Oil Generator™ uses proprietary low...
Those That CAN, Teach. Celebrating the 40 Year Legacy of Richard Wilde
Last night SVA honored Advertising and Graphic Design Department Chair, Richard Wilde for 40 years of excellence in design education. MSLK was invited to cover the event on Reactions in...
BoHo Bodega Helps You Get Your Green On!
Be sure to visit the last day of BoHo bodega tomorrow! This temporary pop-up store is reinventing the quintessential NYC bodega by introducing consumers to green food, drinks and household...
German Design Magazine Discusses New York Garbage Art
A German design magazine reports on how New Yorkers are making trash into art. "Asthetischer Abfall" Page Magazine, magazine October 2009
Cupcake Mobiles for Sale
What's better than eating a cupcake? Touring around inside one of course! Turns out my favorite cupcake mobiles which I love to see touring around the playa at Burning...