UrbanSpecs: POP Display

Challenges Trend sunglass retailer Urban Specs was looking to create a compelling eyewear carousel rack that would display their products at boutique shops and drugstores. Strategy MSLK sought to create interest around the new brand with images of urban hipsters sporting the fashionable eyewear. Design MSLK partnered with renowned illustrator Aaron Meshon to create illustrations of a variety of urban characters. These illustrations were then applied on the carousel racks to form a colorful in-store display. Success The Urban Specs brand and POP displays were well received and played an integral role in the company’s brand establishment within New York City.