GCI Article: Strategies for Accessible Beauty
MSLK’s Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. It is time for brands to “consider pushing the notion of inclusivity beyond skin tones, gender and body type to further embrace all people, specifically those with disabilities.” Showcasing marginalized groups of people is not just a trend – it is something that should forever be a part of a brand’s strategy. From product and packaging design to marketing and campaigns, this is the ripe time to tap into this emerging market. Learn more in the full article available on the GCI website.