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How to Make Your Packaging Sustainable in 2020

How to Make Your Packaging Sustainable in 2020

As the Natural Beauty movement has grown, so has interest and demand for sustainable packaging. In the last few years, there has been pressure from environmentally-conscious consumers for brands to...
7 Results-Driven Secrets to Build a Conversion Centric Product Page

7 Results-Driven Secrets to Build a Conversion Centric Product Page

Did you know you can significantly improve the conversion of your website and increase sales just by revamping the content and features on the product page itself? In 2020 it...
MSLK’s Rebrand for Amazing Lash Studios Receives Communicator Award

MSLK’s Rebrand for Amazing Lash Studios Receives Communicator Award

We are thrilled to share that MSLK has won a 2020 Communicator Award of Distinction! For 26 years, the Communicator Awards have been one of the largest competitions honoring "excellence...
MSLK Honored With Two Indigo Awards

MSLK Honored With Two Indigo Awards

We are extra proud today of two of our most recent projects. Both MSLK's packaging design for Save Me From and the rebrand for Amazing Lash Studios have won Indigo...
How to Stay Connected to Consumers During and After the Pandemic

How to Stay Connected to Consumers During and After the Pandemic

Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building opportunities in a new reality” and how to grow your...
GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. MSLK wrote about where to focus your energy while adjusting...
New GIFs on Gif-Giving – for free!

New GIFs on Gif-Giving – for free!

Current times are proving that timely and relevant content is the key to social media; nothing is more important than staying connected with your community and letting them know you’re...
MSLK Receives Award for 2020 REBRAND 100® Global Awards

MSLK Receives Award for 2020 REBRAND 100® Global Awards

We are incredibly honored to announce a second recognition for MSLK’s Amazing Lash Studio brand redesign: an award from the 2020 REBRAND 100® Global Awards, a competition honoring the most...
GCI Article: Strategies for Accessible Beauty

GCI Article: Strategies for Accessible Beauty

MSLK's Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. It is time for brands to "consider pushing the notion...
MSLK Honored With Two Graphic Design USA Awards

MSLK Honored With Two Graphic Design USA Awards

We are incredibly honored to announce that MSLK has been awarded two American Packaging Design Awards from Graphic Design USA! GD USA, a publication for graphic design professionals that has...