Archive

Things We Love

Hiring a Marketing Strategist

Hiring a Marketing Strategist

MSLK, an award-winning boutique beauty branding studio, is seeking a Marketing Strategist with 3+ years experience to develop, drive, and execute the strategic and tactical marketing plans for our beauty...
Hiring a Creative Operations Manager

Hiring a Creative Operations Manager

MSLK, an award-winning boutique beauty branding studio, is seeking a Creative Operations Manager with 3+ years of experience to run and manage their firm, strategic partnerships, and projects. As an...
3 Secrets to Building a Powerful Logo

3 Secrets to Building a Powerful Logo

A logo is the first impression for most brands, making a connection with a new customer in just a few seconds. Above all, a logo is the number one opportunity...
Optimizing E-Commerce for the New Normal

Optimizing E-Commerce for the New Normal

In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering a standard e-commerce experience is not enough. With everyone in...
How Strategic Consulting Can Save You<br>Time and Money

How Strategic Consulting Can Save You
Time and Money

Many brands come to us with a dream or a specific vision of the brand they want to build. They can see the end product, but they just don’t know...
Wondering how to Navigate the New Normal?

Wondering how to Navigate the New Normal?

As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry and which of these changes in the market are here...
What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking personal values, behaviors and making changes to move towards what...
How to Make Your Packaging Sustainable in 2020

How to Make Your Packaging Sustainable in 2020

As the Natural Beauty movement has grown, so has interest and demand for sustainable packaging. In the last few years, there has been pressure from environmentally-conscious consumers for brands to...
7 Results-Driven Secrets to Build a Conversion Centric Product Page

7 Results-Driven Secrets to Build a Conversion Centric Product Page

Did you know you can significantly improve the conversion of your website and increase sales just by revamping the content and features on the product page itself? In 2020 it...
MSLK’s Rebrand for Amazing Lash Studios Receives Communicator Award

MSLK’s Rebrand for Amazing Lash Studios Receives Communicator Award

We are thrilled to share that MSLK has won a 2020 Communicator Award of Distinction! For 26 years, the Communicator Awards have been one of the largest competitions honoring "excellence...