The Perfect Brand Name

William Shakespeare posed the question, what’s in a name? Well Bill, we at MSLK have the answer. Your brand name is only the most crucial aspect that will affect your entire brand and consumers’ perceptions of it. And if you haven’t read MSLK’s latest featured article in GCI Magazine, you might be behind in the quest to find the holy grail of branding – the perfect brand name. Ideally, your name should encapsulate the essence of your brand. Other things to consider when crafting a name: SEO friendly words are extremely important in a digital world, and your name should communicate what you do, and relate to your audience’s interests.



Head over to GCI to read the full article and see more examples of successful brand names.


Looking for more information about growing a brand? Click here to learn more about creating a brand book.



MSLK is recognized as a top New York Branding Company on DesignRush.