Beauty IOD: Report

Challenges Beauty IOD Report, a research report focusing on emerging retail venues and strategies relevant to the beauty industry, needed an effective design solution. The challenge was to clearly communicate these multi-tiered opportunities to busy marketing executives. Strategy MSLK approached the potentially dull and dry information with a lens of reader comprehension. We sought to create a design solution that could be easily digested at a glance yet engage readers with multiple levels of information. Design MSLK created a system of icons that would demonstrate the content through visual means. These icons allowed users to easily compare statistics and strategies provided by the report. In addition, a bright and appealing color palette relevant to the beauty industry was applied to the design. Success MSLK’s design for the Beauty IOD Report provided a comprehensible, innovative system and was well received.