Crowd Sourcing Brings Fans, and the World, Together

The video “Hibi no neiro” for the band Sour has been in our inspiration files for a few weeks now and I keep coming back to it as such an amazing example of how technology is creating entirely new opportunities for creativity and engagement for brands. Cast with  real fans of the band from around the world and shot using only computer web cams, it reminds us that the new method of marketing is about engaging your customers in the conversation.