Pay Attention

City cyclists are constantly swapping stories of near death by speeding vans or surprise car doors. Ellen and I often comment that ridding through LIC, Queens in the morning is like playing the arcade game, Frogger. As spring is upon us in NYC, it is even more important to raise public awareness to try to keep bikers safe in city traffic. My best bike buddy Sean just posted this great public service ad put out by Transport for London. LOVE IT, such a fun way to promote safety without saying the same old things. If only NYC would step it up and really do more to promote safe riding, then we could all commute by bike!