Wondering how to Navigate the New Normal?
As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry and which of these changes in the market are here to stay in the new normal. Every brand wants to know how to ensure consumers feel safe and understood in these uncertain times.
In an effort to answer these questions, our founder, Sheri Koetting, joined a cross-functional collective of six experts who engaged in weekly conversations during Q2 and Q3 2020 to discuss emerging trends and changing consumer behavior as a result of the recent pandemic.
Cherie Buziak, of BeautyEdge LLC, a leader in Beauty/Wellness Product Innovation and Trends, assembled this group, the Women Warriors in Business (WWB) —each sharing insights on branding and marketing strategies, evolving trends, and changing consumer demands due to the pandemic. Besides Cherie, the all-female collective includes Roben Allong (Market Research and Strategy), Janice Hart (Key Account Director), Kathleen Dillon Carroll (Brand Positioning and Consumer Insights), Joi Rudd (Global Growth Innovation), as well as our very own Sheri L. Koetting (Digital Marketing, Brand Strategy and Design). Sharing a passion for beauty and wellness, the WWB collective came together in a live panel for the Qualitative Research Consultants Association, debating “How to Reinvent Beauty and Wellness Brands for this New Marketing Environment”. Sheri appreciated the opportunity to connect with like-minded industry professionals to discuss how the pandemic affects businesses and brands.
Global Cosmetic Industries recently asked the WWB and MSLK to document their thoughts on how brands should navigate the new normal. Read the whole feature in GCI magazine here and learn how the impact of today’s pandemic will not only affect marketing in 2021 but in the years ahead.