Fashion News Workshop: Website

Challenges Fashion News Workshop, the second largest fashion organization in NYC, needed a web presence that reflected the organization’s quality and sophistication. Furthermore, it was important to create a website that could be easily updated with current events. Strategy MSLK began with a wireframe site map that not only outlined the content, but established the goals and objectives of the new website. We addressed the organization’s SEO needs, facilitated a members-only forum for online conversations, and strategized an automatic email blast system that effortlessly updated members on upcoming events and workshops. Design Inspired by pattern-making, MSLK sought to create a fashionable, yet timeless website template that accommodated content of varying lengths. Simple graphics combined with clean typography clearly communicated FNW’s intent and purpose. Success MSLK’s strategic web design reinvigorated the organization, reestablished their goals, and increased member participation.