MSLK: Wine Bottle

Challenges Every year MSLK seeks to create a useful and well-designed client gift to illustrate our passion for design. In 2009 we sought to create the perfect bottle of wine for the holidays. Strategy MSLK believes that a nice bottle of wine is as much a status symbol to be put on display as it is to be enjoyed. With that in mind we began by exploring how the dieline of a traditional bottle could be altered for a simple yet intriguing effect. Design We began with a label the was applied from the back wrapping to the front. In addition, rather than having the label seam overlap we cut it short and with a clever adjustment to the dieline created a wine glass shape. Success MSLK’s 2009 holiday wine was well received and recipients were intrigued by the design concept.