Prius Harmony: Man, Nature, Machine

Every time I see the new Prius commerical, it make me instantly happy. It’s a far cry from the generic, sleek, celebrity-voiced-over car commercial. Instead of shooting the car in some dramatic, coastal landscape, they’ve created their own landscape with carefully choreographed people. In fact, every element of the landscape is a person. As the car drives through, the people transform into elements such as trees, clouds and water. The craft is so amazing that I almost didn’t realize they were people. The concept of integrating man with nature is fantastic, and the execution is flawless. My favorite touch is the subtle pulsation of movement that is created by each of the participants moving independently. It’s the perfect balance between focusing on the individual people and the larger scene unfolding. Pure magic.