Say No to Not Doing Drugs

We ordered snacks from the local pizza shop for the Spark meeting being held here at the studio tonight. Marc noticed this great little double negative on the pizza box. Rule: if you use a symbol then you shouldn’t have to write it out as well. In this case, the designer ended-up communicating the opposite of what they really meant. “Say NO to no drugs” = DO, do drugs. Actually, why is the anti-drug message even on a pizza box?