How to Reinvent Beauty & Wellness Brands for this New Marketing Environment
Beauty Warriors! QRCA is hosting a FREE webinar entitled “How to Reinvent Beauty & Wellness Brands for this New Marketing Environment.” Six, female industry veterans will provide insights on the...
30 Minutes of Digital Marketing Inspiration
What steps should brands be taking as they rethink marketing and engagement strategies as things quickly change? In response to our recent article about COVID-19 marketing efforts, GCI Magazine asked...
QR Code use on Beauty Packaging
QR codes are making a comeback. QR “Quick Response” codes are quite remarkable. Not only are they one of the most used types of 2-D code today, their ability to...
The Importance of Social Media for Beauty Brands
Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
Digital Marketing Optimization
MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Sparkle Collagen 360° Branding Case Study
http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
Simple and Clear: The Art of Refining Your Brand’s Message
"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...
Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit
Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....