Top 5 Trends in Beauty Marketing for 2020
It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
The Future of Beauty Packaging
There are just a few months left of the year (and the decade), and the team at MSLK has been closely watching what has been going on in the beauty...
MSLK Beauty Branding Scholarship
SUBMISSION DEADLINE July 1, 2019 FIELD(S) OF STUDY Design Marketing Branding Packaging Design DESCRIPTION MSLK, the beauty branding agency, has established this scholarship to support the next generation of bright...
The Rise of Minimalism in Beauty Packaging
In the last few years, minimalism has become somewhat ubiquitous in the branding world. From web design to retail locations to packaging, minimalist principles are everywhere. While it would be...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
MSLK-Designed Holiday Cards
The holiday card inspiration round-up continues with MSLK-designed holiday cards! Over the years, we have designed holiday cards that double as small gifts, allowing us to connect with our clients on...
Triclosan Now Under Investigation by the FDA
For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we...
MSLK’s 2663 Urban tumbleweeds Featured in New Phaidon Book: Wild Art
We are honored, flattered and humbled to be featured in the new Phaidon book, Wild Art. Our eco-art installation, Urban Tumbleweeds, is included in the section titled, "Wasting Away". Jeremy Mayer...