MSLK wins two prestigious aiga awards in the “making the case” design competition

  We are happy honored, and humbled to receive word that MSLK won two out of the nine awards in the AIGA’s Making The Case competition! More than “just another beauty pageant” this competition emphasizes substance over style. In their own words:

You know from experience that good design is effective design. But how do you prove it? Through case studies, this competition provides an opportunity for design firms to show not just what they make, but how they think. “Making the Case” recognizes narratives that demonstrate the value of design in a clear, compelling and accessible way. A discerning and qualified jury will identify submissions that serve as an effective tool to explain design thinking to clients, students, peers and the public in general. The case studies selected will be published on AIGA.org

Our two winning projects are our eco-art installation Watershed, as well as the 360° branding we created for the Figment Art Festival. It’s truly an honor to be recognized for the thinking that went into these two projects. This is often the most important — and overlooked — part for brands to leverage when seeking a design partner.