EyeSave: Brand Identity
MSLK’s strategy was to play with the optical properties of light, color, and focus with a pair of glass lenses.
A logo employing bright, fresh colors was designed. An animated version of this logo would further allow the retailer to establish a playful presence online.
Over a decade after launching under MSLK’s marketing platform, EyeSave.com has grown from a startup into the 2nd largest retailer of sunglasses online.