Affordable Luxuries in the News Again

In case you missed the HBA Beauty Conference last month, Affordable Luxuries, are clearly the buzz word of the season and if you follow MSLK, you heard it here first! In this month’s WWD Beauty Biz, I caught a brief article touching on some of the trends we outlined. The article begins

 Elevated packaging design is transforming some ordinary necessities into extraordinary little luxuries.

They go on to tout Moxie femine hygenie products and the ingestible liquid nutrients found in the new product SoU. Sounds totally in line with our recent webinar, on this subject. If you haven’t checked that out yet do so immediately and get in the loop!