How to Stay Connected to Consumers During and After the Pandemic
Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building opportunities in a new reality” and how to grow your...
GCI Article: 9 COVID-19 Marketing Efforts for Your Brand
Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. MSLK wrote about where to focus your energy while adjusting...
GCI Article: Strategies for Accessible Beauty
MSLK's Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. It is time for brands to "consider pushing the notion...
Your beauty brand strategy should include accessible packaging, and here’s why
For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely because it was hard to open or use. Not only...
Hiring a Junior Designer
MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Junior Designer with 1-3 years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Senior Designer
MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Senior Designer with 5+ years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Project Manager / Producer
MSLK, an award-winning boutique beauty branding studio, is seeking a Project Manager/Producer with 3+ years experience and experience/comfort working within a boutique design studio supervising both packaging & digital projects....
QR Code use on Beauty Packaging
QR codes are making a comeback. QR “Quick Response” codes are quite remarkable. Not only are they one of the most used types of 2-D code today, their ability to...