What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders
As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking personal values, behaviors and making changes to move towards what...
7 Results-Driven Secrets to Build a Conversion Centric Product Page
Did you know you can significantly improve the conversion of your website and increase sales just by revamping the content and features on the product page itself? In 2020 it...
How to Reinvent Beauty & Wellness Brands for this New Marketing Environment
Beauty Warriors! QRCA is hosting a FREE webinar entitled “How to Reinvent Beauty & Wellness Brands for this New Marketing Environment.” Six, female industry veterans will provide insights on the...
30 Minutes of Digital Marketing Inspiration
What steps should brands be taking as they rethink marketing and engagement strategies as things quickly change? In response to our recent article about COVID-19 marketing efforts, GCI Magazine asked...
How to Stay Connected to Consumers During and After the Pandemic
Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building opportunities in a new reality” and how to grow your...
GCI Article: 9 COVID-19 Marketing Efforts for Your Brand
Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. MSLK wrote about where to focus your energy while adjusting...
GCI Article: Strategies for Accessible Beauty
MSLK's Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. It is time for brands to "consider pushing the notion...
Your beauty brand strategy should include accessible packaging, and here’s why
For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely because it was hard to open or use. Not only...