GCI Article: Design Thinking

GCI magazine invited MSLK’s Sheri L Koetting to write about how design should be infused into all parts of the brand development process. Savvy, intelligent brands are starting to realize that having designers present in early product development meetings will poise them for success. Involving design early allows brand architecture, product organization, and core messaging to be considered up front so these aspects can be cohesive across all major touch-points, from the packaging to the retail and digital experiences. The full article is available on the GCI website.