Coming Soon: David Zweig’s Latest Book, Invisibles


We are pleased to announce the June 12th release of colleague, friend, and sometime-collaborator, David Zweig’s book, Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion. (In an act of relentless self-promotion, I am even more excited to have been included in the book, too). Already named a “Top Business Book 2014” by Wharton professor Adam Grant, the book’s premise is that in nearly every profession there are always the conspicuous tops of any profession — the surgeon, the rock star, the “starchitects” and so on. Yet, in nearly every case, there are individuals whose talents are completely under the radar, yet are essential to the outcome’s successes, and in some cases, failures. The book details many cool examples such as Radiohead’s guitar tech, the engineer of the world’s tallest building, and a UN interpreter. I was interviewed to help shed light on the ways a graphic designer can make or break a project — namely the folly of the infamous consequence of “butterfly ballot” design in Broward County in the 2000 presidential election. For design nerds, there’s a whole section about wayfinding, too.

Check out the website to find out more about the work of the unsung heroes we take for granted in our daily life here: And please, if you know an Invisible in your life, give them hug and say “thank you.”