This is Fly


FLY is a fashion magazine that contains no pages. Each dvd issue brings fashion editorial spreads to life on film. A revolutionary concept, each issue contains a series of shorts by guest directors.

The packaging of the magazine is equally innovative. Retaining the look and feel of a magazine, it allows stores to merchandize the dvd with traditional magazines and allows each issue to have a sleek sexy cover, as all fashion magazines should. The dvd is housed within the duplexed cardboard. A perforated tab on the back opens to reveal unique ad space and of course the dvd. The above image is of their first issue. My good friend Gary introduced me to both FLY and its fabulous creators Stephen and Catherine. Check out other issue covers and watch the trailer from their latest issue at