It’s the scent strip gone haywire. Marketing company, First Flavor, would like to introduce you to Peel n’ Taste technology. Although the Wall Street Journal, mistakenly reported that they produce ‘lickable’ ads, the truth is all they’ve done is put breath strip style sheets of flavor under a peelable flap. You will soon find this in print advertisements, direct mail, in-store coupons, etc.

Please someone tell us when you come across an ad. It seems there was a Welch grape juice in February’s People and a mojito flavored ad out there to promote the television show Cane. The latter is truly a dual sensory leap – can tasting an ad really evoke the feeling of watching a television show?