MSLK successfully leads a lively panel discussion on social media for fgi

Last night’s Fashion Group International panel discussion was insightful and informative, with Sheri L Koetting successfully leading the panelists through a wide range of Social Media topics. Much light was shed on innovative techniques the panel used for their clients using platforms such as Facebook and Twitter to turn strangers into fans, and fans into customers with a loyal following… and turning into sales. Highlights we learned:

All in all, brands are simply afraid of social media and they need not be. Some brands are afraid of participating in the conversation and exposing themselves to negative comments. However, they are participating whether they want to or not. Fans are out there talking and often creating user-run fan pages. If a brand is participating, they actually have a higher likelihood of being able to listen and respond to the comments, thus building better relationships. Thanks again to our panelists: AnneMarie Frank, Director of Digital, E-commerce and Strategic Alliances, mark.
Frank O’Brien, Founder, Conversation
Chris Dessi, Director of Sales, Buddy Media For more information on the importance of word-of-mouth marketing for your brand check out this post.