Motivating Consumers to Purchase for the First Time – Free Webinar
Do you know what inspires consumers to purchase from a brand they‘ve never heard of? During this one hour presentation we will define the key incentives consumers require in order...
As the Natural Beauty movement has grown, so has interest and demand for sustainable packaging. In the last few years, there has been pressure from environmentally-conscious consumers for brands to...
It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with the old way of thinking — that design is merely...
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts
We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
4 Ways to Organize Your Brand around the User Experience
Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
When it Comes to Positioning, Natural Isn’t Enough
Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Grand View Research, the natural cosmetics market...