Judith Miller: Invitation

Challenges Judith Miller inc, a representative for high-end photographers, wanted to announce her 10th anniversary party featuring her artists’ work. This invitation would need to be provocative and stand out in the mail to ensure an enthusiastic response. Strategy MSLK’s main concept was to showcase Judith Miller on a macro level, while highlighting each of the photographers and their work on the micro level. We did this by coming up with three main sections, “About,” “Talent,” and “Blog.” Within the Talent section, all photographers would be given their own pages with sub-navigation, so users could easily access thumbnails, request a portfolio, view a bio and client list. These pages act as micro sites, to promote each photographer. Additionally, we chose to build the site on a custom content management system, which allows Judith Miller to make updates to any section easily. Design We reinforced the site’s three main sections by color-coding them with the three rich, bold hues of the brand. To make the navigational experience fluid and elegant, we utilized animated, collapsible sections and menus throughout the site. This efficient use of space meant only the most essential elements would need to be on the page at any given time. Users could easily navigate the portfolios by either clicking on thumbnails, numbered navigation, or the images themselves. Success Upon its initial launch, the website received a significant spike in traffic and reinvigorated buzz around the brand, helping Judith maintain strong relationships with art buyers as well as generate new leads. After five successful years, the site is still fresh and continues to be updated regularly.