SuperFabulous: Brand Identity


SuperFabulous, an online retailer of discount designer apparel, needed to create a brand identity that would convey the essence of their product offerings and catch the attention of magazine editors who would ultimately promote the brand.

MSLK sought to capture the e-tailer’s fun and flirtatious persona in its logo. This solution allowed the brand’s essence to be present in everything SuperFabulous touched.

The logo’s retro letterforms and complementary sparkles brought the brand’s “fabulous” attitude to life. MSLK carried this shimmering quality into the stationery system by selecting cost-effective, yet attention-getting, Mylar envelopes with metallic sheens.

MSLK’s design solution was well received and commanded the attention of magazine editors.