MSLK Wins GDUSA Award for Innovative Line Extension Design

We are thrilled to announce that MSLK has been honored with a GDUSA award for our outstanding line extension design work done for Luminess, leaders in spray technology for air-delivered cosmetics. This recognition underscores our commitment to creativity, innovation, and excellence in brand design.

The Graphic Design USA (GDUSA) Awards are one of the most prestigious accolades in the design industry, recognizing outstanding work across various categories including branding, packaging, and digital design. Winning a GDUSA award is a testament to a design firm’s ability to create impactful and visually compelling solutions that resonate with audiences.

GDUSA Awards

Luminess, renowned for their expertise in airbrush cosmetics, approached us with a unique challenge. As they expanded into air-delivered skincare, they needed a line extension design that not only stayed true to their current brand identity but also effectively conveyed their mastery of spray technology in the realm of skincare.

The key to this project lay in seamlessly integrating the concept of airbrush skincare into the design. We wanted to evoke the feeling of airiness, freshness, and effortless beauty that is synonymous with Luminess. Our goal was to create packaging that not only captured the essence of the brand but also communicated the innovative nature of their products.

Drawing inspiration from Luminess’s existing brand elements and their airbrush system, we set out to design packaging that would stand out while maintaining a cohesive look with the rest of their product line.

To highlight Luminess’s expertise in spray technology, we incorporated subtle visual cues such as gradients and abstract patterns reminiscent of airbrush strokes. These elements not only added visual interest to the packaging but also served as a nod to the brand’s core competency.

The end result was a line extension design that seamlessly integrated with Luminess’s existing brand identity while effectively communicating their foray into air-delivered skincare. The packaging exuded elegance, sophistication, and a sense of modernity, making it instantly recognizable on shelves and captivating consumers’ attention.

Receiving a GDUSA award for this project is a testament to the hard work, dedication, and creativity of our team at MSLK. We are incredibly proud of this achievement and grateful to have had the opportunity to collaborate with Luminess on such an exciting project.

As we continue to push the boundaries of design and innovation, we remain committed to delivering exceptional solutions that not only meet but exceed our clients’ expectations. This award serves as a reminder of the impact that great design can have on brands and consumers alike, and we look forward to creating more award-winning work in the future.