Read the Label!
Did you ever consider all of the products you use as part of your daily routine? Soaps, cleaners, air fresheners, shampoos, moisturizers—all are seemingly innocuous items that have become accepted cultural norms. Rarely do we stop to consider whether the ingredients in these products are 100% safe.
As designers, we at MSLK are committed to using our talents to make the public aware of environmental issues facing the world today. Our eco-art installations: Urban Tumbleweeds, Watershed, and Take-Less focused on the dangers of our mass consumption of single-use plastics. These plastic products seem harmless as you use them one at a time, but over time the refuse accumulates. Similarly, we wonder about all those unnatural ingredients in our beauty and personal care products. How does the accumulation of what we put on our skin, our largest organ, affect our health as a whole?
We wish to create an awareness campaign about the harmful ingredients found in everyday products, which would be illustrated as projected animations in outdoor urban spaces. The products would appear as larger than life, generic, non-branded illustrations on building walls and sidewalks. The visuals will communicate three things:
1. What the product is
2. The hazardous ingredient contained within
3. Why it’s bad for you
Additionally, there will be a QR code that links to a microsite to offer more valuable tools and information.
The major goal of this campaign is to educate consumers about making smarter choices about the products they purchase.
What do you think? As a consumer, would you be empowered to go and learn more about the products and ingredients we are targeting? If you’re a chemist or formulation expert, what products and ingredients are the most problematic? What would you target?
This is certainly a hot issue right now. Check out this recent NY Times article on the dangers of triclosan in antibacterial soap.
Please comment and let us know your opinion!