There’s No Such Thing as Small Business…

…only Small Business owners. Sheri was recently featured on the NY Times Small Business Summit web site. Here’s an excerpt:

What would you do if you weren’t in business for yourself? The learning curve from being an employee to running a company is steep, but with 10 years of it under my belt, I can’t imagine doing anything else. I see the world differently now and to do anything else would feel like I was moving backwards.

What tasks should the entrepreneur keep in-house, and what should get outsourced? Things like IT, SEO, accounting.

What “outsourcing rules of thumb” have you developed as MSLK has grown? MSLK realized early on that the number one thing we couldn’t outsource was the responsibilities of design. So many agencies outsource the creative aspects of a job — and it shows!

Click here to read the full article.