Beauty Online: Content First, Technology Second
GCI beauty magazine asked MSLK to share our perspective on online marketing. Our perspective is although technology is essential for developing a strong website, engaging content and user experience is far...
GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process
GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging and Ingredients” These strategies guide the design exploration turning subjective creative...
Rethinking Responsive Web Design
Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Content First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Easton Architects: 360° Branding
https://vimeo.com/97148555 Easton Architects is a leader in historic building preservation, helping educational, public and cultural institutions plan, restore and reuse their buildings for the future. Their new brand...
Four Content Strategies for Your Website
As your number one marketing tool, it is imperative that your website speak effectively to your target consumer. Design and technology will fall flat if the words on the page...