MSLK Honored With Two Graphic Design USA Awards
We are incredibly honored to announce that MSLK has been awarded two American Packaging Design Awards from Graphic Design USA! GD USA, a publication for graphic design professionals that has been established for over 50 years, holds annual competitions for different concentrations of design.
“Our annual competition celebrates beauty and style… but even more importantly, the power of deliberate design to forge an emotional link with the buyer at the moment of truth,” the publication explains about their American Packaging Design competition. “Package design and related disciplines are increasingly the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision.”
MSLK’s winning designs for Save Me From and Amazing Lash Studio covers two of our specialties in beauty branding and packaging: helping to build a brand from scratch and transforming already-existing brands that are looking for a refresh.
Save Me From, which won an award for both Branding and Packaging, was a project for Liv Lux Lab’s new line of hair treatments designed to combat the six types of hair breakage. Creating a line that helped consumers decode their hair damage resulted in an informative and interactive unboxing experience that was unveiled at Cosmoprof North America this year.
After working on their new and modern campaigns, MSLK hit refresh on Amazing Lash Studio’s entire take-home product line, adopting a dynamic approach to redesign. Going for a bold, shop-able, and Instagram-able look, our cohesive design is able to be merchandised so that the design continues any way the boxes are stacked. The redesign will be found in Amazing Lash Studio locations soon!
Thank you to GD USA for the recognition and awards!