Fashion News Workshop: Brand Identity
Challenges Fashion News Workshop, the second largest fashion organization in NYC, was looking to brand itself and expand across the creative community. Strategy To complement the constantly evolving fashion industry, MSLK sought to create a timeless brand identity that could withstand any seasonal trend. Design MSLK created a classic, typographic logo by juxtaposing the geometry of the typeface with a bright, playful button for the letter “O.” Success The design solution was well received, reestablished the brand, and put them back on track towards recruiting new members.
Want To See More Content About Made by MSLK?
Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.
More Like This
Elseware: Ashhole Packaging
Challenges Elseware's Daniel Harper created an aluminum ashtray that could pop onto the top of empty beer bottles, thus recycling ...
Tumi: Flow Hangtags
Challenges Tumi, a premium luggage company, was launching a line of design-forward, everyday bags called Flow. Targeted towards young, urban ...
Maly’s: Store Experience
Challenges Maly’s, the third largest US distributor of salon quality products, struggled with their retail locations across the West Coast ...